Southwest Airlines launched a plugin for ChatGPT on October 6, 2026, becoming the first U.S. airline to do so. The tool lets travelers discover destinations and shop for Southwest flights inside ChatGPT.

The airline described the launch as the first step in a phased, AI-powered booking approach developed with OpenAI and Amazon Web Services.

Southwest, which is headquartered in Dallas, said the plugin lets it appear earlier in the customer journey and offer a simpler, more direct path from inspiration and discovery to booking options.

Source: PR Newswire